Profiling
Definition
Any form of automated processing of personal data to evaluate, analyze, or predict aspects of a person's behavior, preferences, economic situation, health, location, or other personal aspects. Some state laws give consumers the right to opt out of profiling decisions that produce legal or similarly significant effects.
Legal Definition
Under the CPA (C.R.S. 6-1-1303(17)): "any form of automated processing performed on personal data to evaluate, analyze, or predict personal aspects related to an identified or identifiable individual's economic situation, health, personal preferences, interests, reliability, behavior, location, or movements."
State Laws Using This Term
Practical Example
An insurance company uses an algorithm to analyze a consumer's online behavior, credit history, and social media activity to determine insurance premiums. This automated evaluation constitutes profiling.
Related Terms
Frequently Asked Questions
Can I opt out of profiling?
Several state laws give consumers the right to opt out of profiling, particularly when it produces legal effects or similarly significant effects. Colorado, Connecticut, and other states include profiling opt-out rights.