Opt-Out
Definition
A consumer's right to tell a business to stop certain data processing activities, such as selling personal information, sharing for targeted advertising, or profiling. Unlike opt-in consent, an opt-out model allows processing by default until the consumer objects. All comprehensive state privacy laws provide opt-out rights.
Legal Definition
Under the CCPA (Cal. Civ. Code 1798.120): "A consumer shall have the right, at any time, to direct a business that sells or shares personal information about the consumer to third parties not to sell or share the consumer's personal information." Businesses must provide a "Do Not Sell or Share My Personal Information" link.
State Laws Using This Term
Practical Example
A website displays a "Do Not Sell or Share My Personal Information" link in the footer. When a consumer clicks it, they are taken to a page where they can opt out of data sales and targeted advertising.
Related Terms
Frequently Asked Questions
What can consumers opt out of?
Depending on the state, consumers can opt out of: sale of personal information, sharing for targeted advertising, profiling for decisions with legal effects, and processing of personal data for targeted advertising. The specific opt-out rights vary by state.