Virginia Privacy Law
Virginia Consumer Data Protection Act
Overview
The Virginia Consumer Data Protection Act (VCDPA) was the second comprehensive state privacy law in the United States, signed into law on March 2, 2021, and effective January 1, 2023. The VCDPA established a framework that many subsequent state laws have followed, balancing consumer privacy rights with a business-friendly approach to regulation. The VCDPA provides Virginia residents with rights to access, correct, delete, and obtain a portable copy of their personal data, as well as the right to opt out of the sale of personal data, targeted advertising, and profiling. Unlike California's CCPA/CPRA, the VCDPA does not include a private right of action, leaving enforcement exclusively to the Virginia Attorney General. The law applies to entities that conduct business in Virginia or target Virginia residents and that control or process personal data of at least 100,000 consumers, or control or process personal data of at least 25,000 consumers while deriving over 50% of gross revenue from the sale of personal data. The VCDPA provides a 30-day cure period for violations. Penalties can reach $7,500 per violation.
Applicability Thresholds
Conditions are joined by OR — meeting ANY one triggers applicability.
Consumer Rights
Key Changes in 2025-2026
- New social media restrictions for minors took effect January 1, 2026 — platforms must limit screen time and disable addictive features for users under 18
- Virginia AG Jay Jones announced in February 2026 intent to fully enforce minor protections, beginning with 30-day cure notices to non-compliant platforms
- VCDPA 30-day cure period remains in effect (no sunset provision) — one of the more business-friendly enforcement approaches
- Virginia AG continues to build enforcement capacity with focus on children's data protection
- No universal opt-out requirement yet, but businesses may voluntarily honor GPC as a best practice
Enforcement Details
Sensitive Data Categories
Consent model: opt-in
Universal Opt-Out / GPC Requirements
The VCDPA does not currently require businesses to recognize universal opt-out mechanisms such as GPC. However, businesses may voluntarily honor such signals as a best practice.
Minor / Child Protections
The VCDPA requires opt-in consent before processing personal data of known children under 13, consistent with COPPA. For consumers aged 13-17, businesses must obtain consent before processing data for targeted advertising or sale. Effective January 1, 2026, Virginia enacted social media restrictions for minors requiring platforms to limit screen time and disable addictive design features for users under 18. The Virginia AG has indicated these provisions will be actively enforced.
Compliance Checklist
- 1Determine whether your organization meets the VCDPA applicability thresholds based on Virginia consumer data processing
- 2Update privacy notices to include required disclosures about data categories, processing purposes, and consumer rights
- 3Implement processes to respond to consumer rights requests within the 45-day response period
- 4Obtain opt-in consent before processing sensitive personal data
- 5Conduct data protection assessments for targeted advertising, profiling, and sale of personal data activities
- 6Establish an appeals process for denied consumer requests and provide the AG contact for complaints
Virginia Privacy Law FAQ
Official Resources
Disclaimer: PrivacyLawMap provides general information about US state privacy laws for educational purposes only. This is NOT legal advice. Privacy laws are complex and frequently amended. Consult with a qualified privacy attorney for advice specific to your business. PrivacyLawMap makes no warranties about the accuracy or completeness of this information.