Nebraska Privacy Law
Nebraska Data Privacy Act
Overview
The Nebraska Data Privacy Act (NDPA) was signed into law in 2024 and became effective on January 1, 2025. Nebraska took a unique approach by not establishing specific revenue or consumer count thresholds, making the law broadly applicable to entities that conduct business in Nebraska and process personal data, similar to the Texas approach. The NDPA provides Nebraska consumers with comprehensive privacy rights, including the right to access, correct, delete, and port personal data, as well as opt-out rights for data sales, targeted advertising, and profiling. The law includes an appeals process for denied consumer requests and requires businesses to honor universal opt-out mechanisms starting in 2026. Due to the absence of traditional applicability thresholds, the NDPA covers a broad range of businesses. The law includes a 30-day cure period and penalties of up to $7,500 per violation, enforced by the Nebraska Attorney General. The universal opt-out mechanism requirement will take effect on January 1, 2026.
Applicability Thresholds
Conditions are joined by OR — meeting ANY one triggers applicability.
Consumer Rights
Key Changes in 2025-2026
- Universal opt-out mechanism requirement takes effect January 1, 2026
- Age-Appropriate Online Design Code Act (LB 504) effective January 1, 2026; AG enforcement begins July 1, 2026
- LB 504 requires privacy-by-design for minors, prohibits dark patterns, mandates parental controls
- Broad applicability (no thresholds) similar to Texas model
- Continued enforcement and guidance from Nebraska AG
Enforcement Details
Sensitive Data Categories
Consent model: opt-in
Universal Opt-Out / GPC Requirements
Starting January 1, 2026, businesses must recognize and honor universal opt-out mechanisms such as Global Privacy Control (GPC) for opt-out of data sales and targeted advertising.
Effective: January 1, 2026
Minor / Child Protections
The NDPA requires opt-in consent for processing personal data of known children under 13. Enhanced protections apply for teen consumers, requiring consent for targeted advertising and data sales. Additionally, Nebraska enacted the Age-Appropriate Online Design Code Act (LB 504) effective January 1, 2026, with AG enforcement beginning July 1, 2026. LB 504 requires covered online services to implement privacy-by-design for users under 18, prohibits dark patterns, and mandates parental control tools enabled by default for children under 13. Violations constitute deceptive trade practices with penalties up to $50,000 per violation.
Compliance Checklist
- 1Assess applicability — the NDPA has no specific thresholds, so most businesses processing Nebraska consumer data are covered
- 2Prepare to implement universal opt-out signal recognition by January 1, 2026
- 3Assess if your online service is subject to the Age-Appropriate Design Code (LB 504) — applies to services likely accessed by minors with $25M+ revenue
- 4If covered by LB 504, implement privacy-by-design for users under 18 and enable parental control tools by default for children under 13
- 5Update privacy notices with all NDPA-required disclosures
- 6Implement consumer rights request mechanisms with 45-day response period
- 7Obtain opt-in consent for processing sensitive personal data
- 8Establish an appeals process for denied consumer rights requests
Nebraska Privacy Law FAQ
Official Resources
Disclaimer: PrivacyLawMap provides general information about US state privacy laws for educational purposes only. This is NOT legal advice. Privacy laws are complex and frequently amended. Consult with a qualified privacy attorney for advice specific to your business. PrivacyLawMap makes no warranties about the accuracy or completeness of this information.