New Hampshire Privacy Law
New Hampshire Privacy Act
Overview
The New Hampshire Privacy Act (NHPA) was signed into law on March 6, 2024, and became effective on January 1, 2025. New Hampshire adopted a framework with relatively low applicability thresholds, reflecting the state's smaller population, and providing comprehensive consumer privacy rights. The NHPA provides New Hampshire consumers with broad privacy rights, including the right to access, correct, delete, and port personal data, as well as opt-out rights for data sales, targeted advertising, and profiling. The law includes an appeals process for denied consumer requests and requires data protection assessments for high-risk processing activities. The law applies to entities conducting business in New Hampshire or targeting New Hampshire consumers that control or process personal data of 35,000 or more consumers (excluding payment transaction data), or control or process personal data of 10,000 or more consumers while deriving more than 25% of gross revenue from the sale of personal data. The NHPA includes a 60-day cure period and penalties of up to $10,000 per violation, enforced by the New Hampshire Attorney General.
Applicability Thresholds
Conditions are joined by OR — meeting ANY one triggers applicability.
Consumer Rights
Key Changes in 2025-2026
- Law became effective January 1, 2025 — first full year of enforcement in 2025-2026
- New Hampshire AG developing enforcement priorities and compliance guidance
- Lower thresholds (35,000 consumers) reflect the state's smaller population
- Monitoring for potential amendments expanding protections or adding GPC requirements
Enforcement Details
Sensitive Data Categories
Consent model: opt-in
Universal Opt-Out / GPC Requirements
The NHPA does not currently require businesses to honor universal opt-out mechanisms. Businesses may voluntarily support GPC and similar signals.
Minor / Child Protections
The NHPA requires opt-in consent for processing personal data of known children under 13. Enhanced protections apply for teen consumers, restricting targeted advertising and data sales without consent.
Compliance Checklist
- 1Assess applicability — note the lower thresholds of 35,000 consumers or 10,000+ with 25% data sale revenue
- 2Update privacy notices with all NHPA-required disclosures
- 3Implement consumer rights request mechanisms with 45-day response period
- 4Obtain opt-in consent for processing sensitive personal data
- 5Implement opt-out mechanisms for data sales, targeted advertising, and profiling
- 6Establish an appeals process for denied consumer requests
- 7Conduct data protection assessments for high-risk processing activities
New Hampshire Privacy Law FAQ
Official Resources
Disclaimer: PrivacyLawMap provides general information about US state privacy laws for educational purposes only. This is NOT legal advice. Privacy laws are complex and frequently amended. Consult with a qualified privacy attorney for advice specific to your business. PrivacyLawMap makes no warranties about the accuracy or completeness of this information.